Research and consultation provide the strong foundation necessary to produce an engaging and effective website, marketing campaign or corporate identity.

I'm no superhero designer (Spoiler alert!: There aren't any). I just take the time to learn about the history behind a project, industry and company to get superhero results.

If it looks great but doesn't work right, it's no good. If it works perfectly but isn't stylish, it's not so bad (Ex. Craigslist).

In design, of course style is important, but it's even more important that the work does what it should. The first thing I do is make sure it works (The second thing is to make sure it rocks).

Great design is made with the same techniques as not-so-great design. This is even more true with web design, where deviations from the norm can ruin an otherwise good website.

I develop engaging and effective websites using clean, standard-conscious code to achieve unconventional results.